15 Lakh iPhones Sold in 1st week of festive season.

According to a Counterpoint Research survey, Apple sold approximately 1.5 million iPhone handsets in India during the first week of the holiday shopping season (October 8–15). The first week of the festival season, which began on October 8, 2023, saw growth in terms of value and volume, driven by strong demand for Samsung, Apple, and Xiaomi products.

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Similar to 2022, Apple experienced strong demand, with sales exceeding 1.5 million devices and exceeding 25% year-over-year (YoY) growth. In contrast to last year, when the iPhone 13 was the main mover, this year saw high demand for the iPhone 14, iPhone 13, and iPhone 12, according to the research.

The argument against it is that online channels, whose demand was often modest throughout the year, had a greater-than-anticipated increase in demand, which forced them to increase prices starting on the third day of the sales week. Both Flipkart and Amazon launched their corresponding bargains with enticing promotions that featured steep price cuts, increased trade-in values, and alluring bundling deals. The premium section of the sale saw strong growth across both channels.

“On Flipkart, the premium segment growth was almost 50% Year-on-Year (YoY) driven by the iPhone 14 and Galaxy S21 FE, while on Amazon the segment growth was almost 200% YoY driven by the iPhone 13 and Galaxy S23 FE,” said the report.

With nearly 80% of phones sold on both channels having 5G capabilities, 5G smartphones have seen tremendous growth. The price range of Rs. 10,000 to Rs. 15,000 saw faster 5G upgrades as OEMs released more devices before to the holiday season.

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