Spectrum Reach 2023 Free Business Advertising Program | Charter – Charter Communications

Press ReleaseApril 13, 2023
Now in its Third Year, the Locally-Focused Initiative is Helping Businesses in More Than 40 Markets with Free Advertising, Creative Services and Resources
NEW YORK – Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR) today announced that it will help more than 700 multicultural businesses as part of its 2023 “Pay It Forward” initiative, which kicks off this week in 40 markets across Spectrum Reach’s footprint. Local businesses selected to participate in this year’s program will receive critical support to help their business thrive, including free advertising and creative services, mentoring and educational resources.
“Local businesses and entrepreneurs form the backbone of the communities where we live and work,” said Michael Guth, Senior Vice President, Marketing, Spectrum Reach. “Simply put, when businesses thrive, so do their communities. The Spectrum Reach ‘Pay it Forward’ program provides opportunity and access to media and marketing expertise that will help them succeed.”
Since launching “Pay It Forward” in 2021, Spectrum Reach has invested more than $45 million in advertising and resources and by the end of this year’s initiative will have helped over 2,000 multicultural business owners prosper in 36 states across its footprint. Businesses range from local coffee shops and restaurants to daycare facilities and law firms. With this year’s program, Spectrum Reach will offer each participating business a range of high-value services, including: 
Spectrum Reach also will host local events for entrepreneurs and business owners to share ideas and build community. Reach has partnered with the U.S. Chamber of Commerce, Black Chamber of Commerce, Asian American Chamber of Commerce and Hispanic Chamber of Commerce organizations in regional markets to host networking events throughout the year.
More information about Spectrum Reach’s “Pay it Forward” program is available here. 
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
Stacey Mitch
Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced that senior advertising sales executive Jason Brown has been named SVP, Chief Revenue Officer, effective January 30.


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